Australian MadeAustralian Made

About Us

IMG_5111It’s been 22 years of manufacturing in this great country.

In May 2000, Graham and Leeanne started making Ironing Board Covers at home and selling them from the local markets. This was where Sewroo began. In 2001, the first machinist was hired, and not long after, we moved into a new Sewroo HQ, located in Harvest Court, Southport, Queensland. In 2002, we started doing casual leasing in shopping centres and hired our first salesperson. From doing 1 shopping centre at a time, it quickly grew to 6 to 7 a week. The new design of the peg bag for outdoor use was introduced and it wasn’t long till they became very popular.

In 2009, the Sewroo website was launched with much success as our products reached people from all over the world. We are always amazed at the trouble people go to, to hunt down our products. It makes us proud that we can still manufacture our products here in Southport, and not be affected by cheaper imports. We also sell our fantastic Ironing Board Covers to the hospitality industry. We supply some of the well-known hotels like the Hilton, Sofitel and some of the Casinos around the country. We came up with the idea of embroidering the logo onto the ironing board cover. In March 2022, Graham and Leeanne happily retired and passed on the management of Sewroo to Yuna and the current staff members. With her resourcefulness and years of experience in business, Sewroo will grow in under her care.

We would like to thank everyone and our staff for making Sewroo HQ what it is today. Our products are known to have good quality and we know Sewroo will be here for a long time. We would like to take this opportunity to thank all our loyal customers that support Australian Made.


About our Factory

Our factory is currently based at 3/50 Johnston Street, Southport, Queensland. We have two lovely ladies; Leonie and Gail, Leonie has worked for us for a very long time now. We also have Janet sewing for us from home, making our Hand Towels, Ironing Board Covers and Peg Bags. Recently joining the company, Cody and Yuna became our successors as the Jack & Jill of all Trades with being involved with cutting, dispatching, and managing the office and sales team.

Our staff are all very proud to be involved with Sewroo Products where they actively participate in product development. Each person has their own special talents, and we feel privileged to have them as part of the team. Within the factory are seven industrial sewing machines that complete various tasks for our products. We can make Ironing Board Covers for all Ironing Boards E.g.: Elna Press, Drawer, Robinhood and even Morphy Richard Shirt master. In the event that a customer needs a custom-made cover, they are welcome to our factory and have it made whilst they wait.